Growing Tubs Jackson’s store revenue 150% in four months

We built the Meta account from the ground up, structuring prospecting and retargeting cleanly, leaning into broad targeting and ASC+ to find efficiency quickly, and scaling spend as soon as the data supported it.

We created a worldwide catalogue using country-override feeds and condensed all catalogue activity into a single campaign for cleaner signal and stronger delivery. We then split prospecting by region (UK, USA, EU and ROW) to scale each market on its own merits, and launched a dedicated worldwide testing campaign with fresh concepts isolated in separate ABO ad sets to read true winners.

The result: Meta grew to a 2.5x ROAS, with revenue up 160% and orders up 150% from the first full month to May.

We launched Google to capture high-intent demand from day one, building out Performance Max activity and tightening the structure for control over where budget converted.

We optimised product feeds to lift Performance Max output and built asset groups to best practice, pairing ad copy, video and images, with custom labels split by product category and performance for sharper control.

We also layered new-customer-acquisition optimisation across all campaigns to bias spend toward incremental customers.

The result: Google scaled to a 2.1x ROAS across the partnership.

With no creative history to draw on, we moved fast, testing concepts off customer pain points and product benefits, scaling winners quickly, and leaning on video to keep the cost of testing low while the account found its feet.