Meta Ads
Google Ads
Creative Strategy
Growing Tubs Jackson's Store Revenue 150% in Four Months
Meta Ads
Meta Ads
Google Ads
Google Ads
Creative Strategy
Creative Strategy
Creative Strategy
Meta Ads
Google Ads
Creative Strategy
Growing Tubs Jackson's Store Revenue 150% in Four Months
Meta Ads
Google Ads
Creative Strategy
Creative Strategy
Creative Strategy
+304% In
YoY Revenue
+304% In
YoY Revenue
+149% In Orders
-30% In CaC
+150% In
Revenue
+150% In
Revenue
Testimonials
-30% In CaC
+150% In
New Customers
-30% In CaC
"Icatcha launched our paid media from scratch and had us scaling profitably within weeks. In just a few months we went from barely spending to a consistent, profitable run rate. The pace and professionalism have been brilliant."
Background
Tubs Jackson needed paid media built from the ground up
Tubs Jackson needed paid media built from the ground up
Tubs Jackson is a specialist motorcycle clothing and accessories retailer with an established store and extensive product range, but historically very little paid-media presence.
Before February 2026 the brand was barely investing in paid acquisition. They appointed us to build and scale Meta and Google from a near-zero base - quickly, and profitably - to grow the store.
Tubs Jackson is a specialist motorcycle clothing and accessories retailer with an established store and extensive product range, but historically very little paid-media presence.
Before February 2026 the brand was barely investing in paid acquisition. They appointed us to build and scale Meta and Google from a near-zero base - quickly, and profitably - to grow the store.
Challenge
Launch and scale fast - without burning budget
Launch and scale fast - without burning budget
Starting from scratch means no historical data, no proven creative, and no learning phase to lean on. The challenge was to stand up Meta and Google, find winning creative and audiences quickly, and scale spend into a profitable, repeatable run rate - all within the first few months.
Starting from scratch means no historical data, no proven creative, and no learning phase to lean on. The challenge was to stand up Meta and Google, find winning creative and audiences quickly, and scale spend into a profitable, repeatable run rate - all within the first few months.
Solution
A fast, disciplined launch across Meta and Google
A fast, disciplined launch across Meta and Google
Meta Ads
We built the Meta account from the ground up - structuring prospecting and retargeting cleanly, leaning into broad targeting and ASC+ to find efficiency quickly, and scaling spend as soon as the data supported it.
We created a worldwide catalogue using country-override feeds and condensed all catalogue activity into a single campaign for cleaner signal and stronger delivery. We then split prospecting by region - UK, USA, EU and ROW - to scale each market on its own merits, and launched a dedicated worldwide testing campaign with fresh concepts isolated in separate ABO ad sets to read true winners.
The result: Meta grew to a 2.5x ROAS, with revenue up 160% and orders up 150% from the first full month to May.
Google Ads
We launched Google to capture high-intent demand from day one - building out Pmax activity and tightening the structure for control over where budget converted.
We optimised product feeds to lift Performance Max output and built asset groups to best practice - pairing ad copy, video and images, with custom labels split by product category and performance for sharper control.
We also layered new-customer-acquisition optimisation across all campaigns to bias spend toward incremental customers.
The result: Google scaled to a 2.1x ROAS across the partnership.
Creative Strategy
With no creative history to draw on, we moved fast - testing concepts off customer pain points and product benefits, scaling winners quickly, and leaning on video to keep the cost of testing low while the account found its feet.
Meta Ads
We built the Meta account from the ground up - structuring prospecting and retargeting cleanly, leaning into broad targeting and ASC+ to find efficiency quickly, and scaling spend as soon as the data supported it.
We created a worldwide catalogue using country-override feeds and condensed all catalogue activity into a single campaign for cleaner signal and stronger delivery. We then split prospecting by region - UK, USA, EU and ROW - to scale each market on its own merits, and launched a dedicated worldwide testing campaign with fresh concepts isolated in separate ABO ad sets to read true winners.
The result: Meta grew to a 2.5x ROAS, with revenue up 160% and orders up 150% from the first full month to May.
Google Ads
We launched Google to capture high-intent demand from day one - building out Pmax activity and tightening the structure for control over where budget converted.
We optimised product feeds to lift Performance Max output and built asset groups to best practice - pairing ad copy, video and images, with custom labels split by product category and performance for sharper control.
We also layered new-customer-acquisition optimisation across all campaigns to bias spend toward incremental customers.
The result: Google scaled to a 2.1x ROAS across the partnership.
Creative Strategy
With no creative history to draw on, we moved fast - testing concepts off customer pain points and product benefits, scaling winners quickly, and leaning on video to keep the cost of testing low while the account found its feet.
From a standing start to a profitable run rate
From a standing start to a profitable run rate
In four months we built paid acquisition from a near-zero base and grew the whole Shopify store 150% (Feb → May), with orders up 149% and average order value holding flat - and revenue up 304% year-on-year. Both Meta and Google ran as profitable channels at a 2.4x blended ROAS.
In four months we built paid acquisition from a near-zero base and grew the whole Shopify store 150% (Feb → May), with orders up 149% and average order value holding flat - and revenue up 304% year-on-year. Both Meta and Google ran as profitable channels at a 2.4x blended ROAS.
In four months we built paid acquisition from a near-zero base and grew the whole Shopify store 150% (Feb → May), with orders up 149% and average order value holding flat - and revenue up 304% year-on-year. Both Meta and Google ran as profitable channels at a 2.4x blended ROAS.
Before vs After
View Our Success Stories
We let our results do the talking.
We're proud of the brands we've worked with and results we've achieved across a number of different industries using our best practice strategies.
View Our Success Stories
We let our results do the talking.
We're proud of the brands we've worked with and results we've achieved across a number of different industries using our best practice strategies.
Ready to scale your brand?
If you want to achieve new growth levels profitably and work with a team who are relationship and results focused then click below to get in touch!
Ready to scale your brand?
If you want to achieve new growth levels profitably and work with a team who are relationship and results focused then click below to get in touch!
Ready to scale your brand?
If you want to achieve new growth levels profitably and work with a team who are relationship and results focused then click below to get in touch!
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