Meta Ads
Google Ads
Creative Strategy
Tripling INSÉRIF's Revenue Year-on-Year Across Three Channels
Meta Ads
Meta Ads
Google Ads
Google Ads
Creative Strategy
Creative Strategy
TikTok Ads
Meta Ads
Google Ads
Creative Strategy
Tripling INSÉRIF's Revenue Year-on-Year Across Three Channels
Meta Ads
Google Ads
Creative Strategy
Creative Strategy
TikTok Ads
+29% In
AOV
+29% In
AOV
+266% In Orders
-30% In CaC
+370%
Revenue
+370%
Revenue
Testimonials
-30% In CaC
+150% In
New Customers
-30% In CaC
“Icatcha are truly an extension of the INSÉRIF team and never feel like an external agency. We’ve seen fantastic performance growth and meaningful channel expansion, always backed by clear data, insight, and strategic planning. Would highly recommend!”
Background
INSÉRIF wanted to break through a growth ceiling
INSÉRIF wanted to break through a growth ceiling
INSÉRIF is a premium accessories brand creating personalised phone cases, tech accessories and lifestyle products, with a strong product offering and loyal DTC following.
By mid-2025, its paid media growth had plateaued - investment was concentrated in a single channel and scaling slowly. INSÉRIF appointed us in August 2025 to unlock its next phase of growth: profitably increasing spend and expanding into new channels.
INSÉRIF is a premium accessories brand creating personalised phone cases, tech accessories and lifestyle products, with a strong product offering and loyal DTC following.
By mid-2025, its paid media growth had plateaued - investment was concentrated in a single channel and scaling slowly. INSÉRIF appointed us in August 2025 to unlock its next phase of growth: profitably increasing spend and expanding into new channels.
Challenge
Scale revenue & net profit fast - and diversify beyond a single channel
Scale revenue & net profit fast - and diversify beyond a single channel
INSÉRIF needed more than incremental gains. The challenge was to scale spend aggressively without letting the account fall over, sharpen the creative engine to feed that scale, and stand up entirely new acquisition channels - all while keeping the blended return strong enough to grow profitably.
INSÉRIF needed more than incremental gains. The challenge was to scale spend aggressively without letting the account fall over, sharpen the creative engine to feed that scale, and stand up entirely new acquisition channels - all while keeping the blended return strong enough to grow profitably.
Solution
Aggressive, structured scaling across Meta, Google and a brand-new TikTok channe
Aggressive, structured scaling across Meta, Google and a brand-new TikTok channe
Meta Ads
We rebuilt the account for scale, consolidating learnings into top campaigns and leaning into broad targeting and ASC+ to let Meta find efficiency at volume.
We created a worldwide catalogue using country-override feeds and condensed all catalogue activity into a single campaign for cleaner signal and stronger delivery. We then split prospecting by region - UK, USA, EU and ROW - to scale each market on its own merits, and launched a dedicated worldwide testing campaign with fresh concepts isolated in separate ABO ad sets to read true winners.
The result: Meta revenue grew 426% year-on-year, and remarkably ROAS improved around 30% even as we quadrupled spend.
Google Ads
We scaled search and Pmax to capture surging demand, restructuring campaigns for control over new-vs-returning customers and feeding Performance Max with shopping data to prioritise winning skus.
We optimised product feeds to lift Performance Max output and built asset groups to best practice - pairing ad copy, video and images, with custom labels split by product category and seasonality for sharper control.
We cleaned up brand + generic search to improve ad rank and Quality Scores, tested AI Max, and layered new-customer-acquisition optimisation across all campaigns to bias spend toward incremental customers.
The result: Google revenue grew 256% year-on-year as we scaled spend roughly fivefold to capture market share.
TikTok Ads
We launched TikTok as a brand-new acquisition channel and scaled it from a near-standing start into a core part of the mix. Driving thousands of purchases a month where there had been virtually none.
We utilised spark ads, catalogue campaigns & smart + as well as providing the algorithm with localised catalogues to scale internationalisation efficiently.
Creative Strategy
We overhauled the creative engine to feed three channels at once - building concepts off customer pain points and product benefits, scaling winners fast, and repurposing UGC and creator content across Meta and TikTok to keep the testing pipeline full and the cost of testing low.
Meta Ads
We rebuilt the account for scale, consolidating learnings into top campaigns and leaning into broad targeting and ASC+ to let Meta find efficiency at volume.
We created a worldwide catalogue using country-override feeds and condensed all catalogue activity into a single campaign for cleaner signal and stronger delivery. We then split prospecting by region - UK, USA, EU and ROW - to scale each market on its own merits, and launched a dedicated worldwide testing campaign with fresh concepts isolated in separate ABO ad sets to read true winners.
The result: Meta revenue grew 426% year-on-year, and remarkably ROAS improved around 30% even as we quadrupled spend.
Google Ads
We scaled search and Pmax to capture surging demand, restructuring campaigns for control over new-vs-returning customers and feeding Performance Max with shopping data to prioritise winning skus.
We optimised product feeds to lift Performance Max output and built asset groups to best practice - pairing ad copy, video and images, with custom labels split by product category and seasonality for sharper control.
We cleaned up brand + generic search to improve ad rank and Quality Scores, tested AI Max, and layered new-customer-acquisition optimisation across all campaigns to bias spend toward incremental customers.
The result: Google revenue grew 256% year-on-year as we scaled spend roughly fivefold to capture market share.
TikTok Ads
We launched TikTok as a brand-new acquisition channel and scaled it from a near-standing start into a core part of the mix. Driving thousands of purchases a month where there had been virtually none.
We utilised spark ads, catalogue campaigns & smart + as well as providing the algorithm with localised catalogues to scale internationalisation efficiently.
Creative Strategy
We overhauled the creative engine to feed three channels at once - building concepts off customer pain points and product benefits, scaling winners fast, and repurposing UGC and creator content across Meta and TikTok to keep the testing pipeline full and the cost of testing low.
More than tripled revenue, across three channels
More than tripled revenue, across three channels
In our first year as INSÉRIF's paid partner, the whole store transformed: Shopify revenue grew 370% year-on-year on 266% more orders and, unusually for a scaling phase, average order value rose 29% too. Meta led on efficiency, revenue up 426% with ROAS improving while we quadrupled spend and we built TikTok from scratch into a channel that now drives thousands of purchases a month, holding a blended MER around 3.8x through a ~5x increase in paid spend.
In our first year as INSÉRIF's paid partner, the whole store transformed: Shopify revenue grew 370% year-on-year on 266% more orders and, unusually for a scaling phase, average order value rose 29% too. Meta led on efficiency, revenue up 426% with ROAS improving while we quadrupled spend and we built TikTok from scratch into a channel that now drives thousands of purchases a month, holding a blended MER around 3.8x through a ~5x increase in paid spend.
In our first year as INSÉRIF's paid partner, the whole store transformed: Shopify revenue grew 370% year-on-year on 266% more orders and, unusually for a scaling phase, average order value rose 29% too. Meta led on efficiency, revenue up 426% with ROAS improving while we quadrupled spend and we built TikTok from scratch into a channel that now drives thousands of purchases a month, holding a blended MER around 3.8x through a ~5x increase in paid spend.
We built TikTok into a core acquisition channel
We built TikTok into a core acquisition channel
We built TikTok into a core acquisition channel
When we took over, TikTok was barely running. We launched and scaled it into one of INSÉRIF's most important growth levers. Going from a near-standing start to thousands of purchases every month, diversifying the brand's acquisition mix and reducing reliance on any single platform.
When we took over, TikTok was barely running. We launched and scaled it into one of INSÉRIF's most important growth levers. Going from a near-standing start to thousands of purchases every month, diversifying the brand's acquisition mix and reducing reliance on any single platform.
Before vs After
View Our Success Stories
We let our results do the talking.
We're proud of the brands we've worked with and results we've achieved across a number of different industries using our best practice strategies.
View Our Success Stories
We let our results do the talking.
We're proud of the brands we've worked with and results we've achieved across a number of different industries using our best practice strategies.
Ready to scale your brand?
If you want to achieve new growth levels profitably and work with a team who are relationship and results focused then click below to get in touch!
Ready to scale your brand?
If you want to achieve new growth levels profitably and work with a team who are relationship and results focused then click below to get in touch!
Ready to scale your brand?
If you want to achieve new growth levels profitably and work with a team who are relationship and results focused then click below to get in touch!
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