Read expert insights

Get industry latest expertise and insights to truly understand why Icatcha is different and why your brand may currently not be achieving its full potential.

Understanding CAC and LTV: Why Balancing the Two is Key for Business Success

In this blog we uncover what CAC and LTV are, why they are important and how to figure our your CAC target based on your LTV data and profitability goals

Understanding CAC and LTV: Why Balancing the Two is Key for Business Success

In this blog we uncover what CAC and LTV are, why they are important and how to figure our your CAC target based on your LTV data and profitability goals

Understanding Meta Attribution Settings: When and Why to Exclude 1-Day View

In this blog post, we’ll explore the nuances of Meta’s 7-day click and 1-day view attribution settings. We'll discuss scenarios where excluding 1-day view is favourable, and uncover common pitfalls and strategies to optimise your attribution settings for optimal growth.

Ready to scale your brand?

If you want to achieve new growth levels profitably and work with a team who are relationship and results focused then click below to get in touch!

Book a call

Ready to scale your brand?

If you want to achieve new growth levels profitably and work with a team who are relationship and results focused then click below to get in touch!

Book a call

Ready to scale your brand?

If you want to achieve new growth levels profitably and work with a team who are relationship and results focused then click below to get in touch!