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Written from the accounts we run, not from a content calendar
20 Jan 20255 min read
Understanding CAC and LTV: why balancing the two is the key to business success
In this blog we uncover what CAC and LTV are, why they are important and how to figure out your CAC target based on your LTV data and profitability goals.
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6 Jan 20257 min read
Understanding Meta attribution settings: when and why to exclude one-day view
In this blog post, we’ll explore the nuances of Meta’s 7-day click and 1-day view attribution settings, scenarios where excluding 1-day view is favourable, and strategies to optimise your attribution settings for growth.
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