About us
Small team, senior hands, no account churn.
We combine strategic expertise, first-class communication and transparent reporting so your brand grows on numbers you can actually check.
Icatcha (ih-catch-ah) · noun · a performance-first paid media agency, London.
- Founded
- 2025, by Paul Salame
- Channels
- Meta, Google, TikTok, Pinterest
- Clients
- 6-8 figure DTC brands
- Based
- London, working globally
Who we’ve worked with
(02)On a business note
How we work commercially.
Dedicated to fuelling growth
We work with ambitious brands ready to scale or break into the DTC space. The agency is built on a passion for paid media and a commitment to delivering exceptional results for the brands we run.
Partners, not service providers
Clients describe us as an extension of their team. Too many brands have had bad agency experiences; we exist to put a stop to that and give your business the work it deserves.
Access to the whole team
You get a dedicated team with genuine enthusiasm for your brand. The mission is simple: grow your online sales profitably and amplify your presence through smart, impactful paid media.
(03)Meet the founder
Paul Salame
Founder, Icatcha
Paul Salame
Paul founded Icatcha following a successful career working for well-respected paid media and ecommerce agencies across London. He developed strong relationships and achieved amazing results with a number of 7+ figure brands across multiple verticals, leading to numerous client & individual award nominations across UK Paid Search & Social award ceremonies.
His creative testing framework with Osprey was published as an official Meta Business case study, and he’s spoken at PPC Live on driving incrementality and true business growth with Google Ads.
Official Meta case study
Paul’s creative testing framework with Osprey was published on Meta’s business website. Read it on Meta
UK Digital Excellence Awards 2026
Shortlisted: Standout Paid Media Campaign of the Year for our work with INSÉRIF.
PPC Live speaker
Talking incrementality and true business growth using Google Ads.
(04)On a personal note
People first, always.
You will work with the same people every week. It is worth knowing what they are like.
Your goals are our goals
Going above and beyond isn’t an exception here, it’s the rule. Late-night problem solving, creative workarounds, whatever it takes. When you win, we win.
Passion powers performance
Every team member brings something unique to the table, whether it’s a quirky hobby or an unusual talent. It keeps the team dynamic and the work interesting.
Always up for a laugh
Business doesn’t have to be all business. Strong social and working relationships are the foundation of our success: when we truly connect, we collaborate better and build strategies that perform.
“Once we agree a plan, I know they’ll execute, monitor, and report back with honesty.”
Marketing Manager, Anderson & Garland AuctioneersNext step
Ready to scale your brand?
- Engagement
- Rolling monthly, no lock-in
- First step
- Free account audit
- Reply time
- One working day
Work with a team that ties paid media to profit, not dashboards. Tell us where you want to be and we’ll show you the plan to get there.
- +370%
- Revenue, year on year
- INSÉRIF
- +44%
- New customer orders
- FLY Sports
- -30%
- Acquisition cost
- JD’s Hot Honey
- +87%
- Store revenue, year on year
- The Herbtender