Growing FLY Sports’ customers 44% while cutting CAC

Client: FLY SportsSports equipment
Scope: Meta adsGoogle adsCreative strategy

(→) Headline results

+35%

Paid revenue

+44%

New customers

-11%

Acquisition cost

(01)Background

FLY Sports came to us to scale paid media, profitably

FLY Sports is a premium boxing equipment brand with an established DTC business and a loyal customer base, especially in the UK.

By mid-2025 they were already spending meaningfully across Meta and Google but acquisition costs were too high. They wanted a partner who could push the accounts to the next level: scaling spend and revenue while improving efficiency.

(02)Challenge

Scale a mature account without sacrificing efficiency

The brief wasn’t simply “spend more”. FLY Sports was already operating at scale, so the real challenge was finding fresh efficiency inside established accounts: sharpening the creative engine, capturing more in-market demand, and unlocking incremental new customers from both prospecting and search, all while protecting return on ad spend and driving cost per acquisition down.

(03)Approach

A sharper creative engine, a global catalogue structure, and efficient demand capture

Channel by channel: what we changed, and what it moved.

(01)

Meta ads

We rebuilt the account for efficient global scaling. We created a worldwide catalogue using country-override feeds and condensed all catalogue activity into a single campaign for cleaner signal and stronger delivery. We then split prospecting by region (UK, USA, EU and ROW) to scale each market on its own merits, and launched a dedicated worldwide testing campaign with fresh concepts isolated in separate ABO ad sets to read true winners.

Meta revenue grew 33% year-on-year while holding a steady 5.7x ROAS and growing purchases 28%.

(02)

Google ads

We optimised product feeds to lift Performance Max output and built asset groups to best practice, pairing ad copy, video and images, with custom labels split by product category and seasonality for sharper control.

We cleaned up brand + generic search to improve ad rank and Quality Scores, tested AI Max, and layered new-customer-acquisition optimisation across all campaigns to bias spend toward incremental customers.

The result: revenue up 37%, conversions up 56%, a 10.3x ROAS, and cost per acquisition down 21% year-on-year.

(03)

Creative strategy

We ran monthly creative briefs in partnership with FLY Sports’ in-house creative team, focused on producing winning concepts: testing new hooks, fresh pain-point and solution angles, and product-focused ads, with a deliberate shift toward more video and UGC.

Winning concepts were scaled and iterated to keep a steady pipeline of top performers feeding the testing structure across Meta.

(04)Results

What it did to the numbers.

Every figure is redrawn from FLY Sports’s own platform exports, with the point we took the account over marked on each one.

FLY Sports, indexed changeBaseline = 100

Paid revenue+35%

Before

After135

New customers+44%

Before

After144

Acquisition cost-11%

Before

After89

(01) Result

Paid revenue climbed after onboarding

The Meta chart shows revenue and order volume lifting after the July handover, with stronger peaks and a higher run-rate as the account structure, creative testing, and scaling plan took effect.

(FIG. 01)FLY SportsSince IcatchaMeta orders

Icatcha onboarded

(02) Result

New customers scaled while acquisition stayed efficient

The Google chart shows order volume accelerating after onboarding, with revenue rising alongside it. By improving feed quality, campaign structure, and new-customer bidding, we increased demand without letting acquisition costs drift out of control.

(FIG. 02)FLY SportsSince IcatchaGoogle orders

Icatcha onboarded

Want results like these on your account?

Scale my revenue or send us a message

(05)In their words

“Working with Icatcha has levelled up how we run paid media. They rebuilt our Google account around Performance Max and made our spend noticeably more efficient, while their creative testing has kept a steady flow of new customers coming in.”