Meta Ads
Google Ads
Creative Strategy
Growing FLY Sports' Customers 44% While Cutting CaC
Growing FLY Sports' Customers 44% While Cutting CaC
Meta Ads
Meta Ads
Google Ads
Google Ads
Creative Strategy
Creative Strategy
Creative Strategy
Meta Ads
Google Ads
Creative Strategy
Growing FLY Sports' Customers 44% While Cutting CaC
Meta Ads
Google Ads
Creative Strategy
Creative Strategy
Creative Strategy
-11% In
Acquisition Cost
-11% In
Acquisition Cost
+44% In New
Customers
-30% In CaC
+35% In
Paid Revenue
+35% In
Paid Revenue
Testimonials
-30% In CaC
+150% In
New Customers
-30% In CaC
"Icatcha delivered our best ever BFCM & revenue day only 2 months into working together. We’re delighted with the creative testing & reporting put in place.”
Background
FLY Sports came to us to scale paid media - profitably
FLY Sports came to us to scale paid media - profitably
FLY Sports is a premium boxing equipment brand with an established DTC business and a loyal customer base especially in the UK.
By mid-2025 they were already spending meaningfully across Meta and Google but acquisition costs were too high, They wanted a partner who could push the accounts to the next level: scaling spend and revenue while improving efficiency.
FLY Sports is a premium boxing equipment brand with an established DTC business and a loyal customer base especially in the UK.
By mid-2025 they were already spending meaningfully across Meta and Google but acquisition costs were too high, They wanted a partner who could push the accounts to the next level: scaling spend and revenue while improving efficiency.
Challenge
Scale a mature account without sacrificing efficiency
Scale a mature account without sacrificing efficiency
The brief wasn't simply "spend more." FLY Sports was already operating at scale, so the real challenge was finding fresh efficiency inside established accounts - sharpening the creative engine, capturing more in-market demand, and unlocking incremental new customers from both prospecting and search, all while protecting return on ad spend and driving cost per acquisition down.
The brief wasn't simply "spend more." FLY Sports was already operating at scale, so the real challenge was finding fresh efficiency inside established accounts - sharpening the creative engine, capturing more in-market demand, and unlocking incremental new customers from both prospecting and search, all while protecting return on ad spend and driving cost per acquisition down.
Solution
A sharper creative engine, a global catalogue structure, and efficient demand capture
A sharper creative engine, a global catalogue structure, and efficient demand capture
Meta Ads
We rebuilt the account for efficient global scaling. We created a worldwide catalogue using country-override feeds and condensed all catalogue activity into a single campaign for cleaner signal and stronger delivery. We then split prospecting by region - UK, USA, EU and ROW - to scale each market on its own merits, and launched a dedicated worldwide testing campaign with fresh concepts isolated in separate ABO ad sets to read true winners.
Meta revenue grew 33% year-on-year while holding a steady 5.7x ROAS and growing purchases 28%.
Google Ads
We optimised product feeds to lift Performance Max output and built asset groups to best practice - pairing ad copy, video and images, with custom labels split by product category and seasonality for sharper control.
We cleaned up brand + generic search to improve ad rank and Quality Scores, tested AI Max, and layered new-customer-acquisition optimisation across all campaigns to bias spend toward incremental customers.
The result: revenue up 37%, conversions up 56%, a 10.3x ROAS - and cost per acquisition down 21% year-on-year.
Creative Strategy
We ran monthly creative briefs in partnership with FLY Sports' in-house creative team, focused on producing winning concepts - testing new hooks, fresh pain-point and solution angles, and product-focused ads, with a deliberate shift toward more video and UGC.
Winning concepts were scaled and iterated to keep a steady pipeline of top performers feeding the testing structure across Meta.
Meta Ads
We rebuilt the account for efficient global scaling. We created a worldwide catalogue using country-override feeds and condensed all catalogue activity into a single campaign for cleaner signal and stronger delivery. We then split prospecting by region - UK, USA, EU and ROW - to scale each market on its own merits, and launched a dedicated worldwide testing campaign with fresh concepts isolated in separate ABO ad sets to read true winners.
Meta revenue grew 33% year-on-year while holding a steady 5.7x ROAS and growing purchases 28%.
Google Ads
We optimised product feeds to lift Performance Max output and built asset groups to best practice - pairing ad copy, video and images, with custom labels split by product category and seasonality for sharper control.
We cleaned up brand + generic search to improve ad rank and Quality Scores, tested AI Max, and layered new-customer-acquisition optimisation across all campaigns to bias spend toward incremental customers.
The result: revenue up 37%, conversions up 56%, a 10.3x ROAS - and cost per acquisition down 21% year-on-year.
Creative Strategy
We ran monthly creative briefs in partnership with FLY Sports' in-house creative team, focused on producing winning concepts - testing new hooks, fresh pain-point and solution angles, and product-focused ads, with a deliberate shift toward more video and UGC.
Winning concepts were scaled and iterated to keep a steady pipeline of top performers feeding the testing structure across Meta.
We're hitting record months since onboarding
We're hitting record months since onboarding
We took over in September and we've already achieved record breaking months and sold out stock on a number of occasions.
We took over in September and we've already achieved record breaking months and sold out stock on a number of occasions.
We took over in September and we've already achieved record breaking months and sold out
stock on a number of occasions.
We Scaled New Customers While Keeping CaC Profitable
We Scaled New Customers While Keeping CaC Profitable
We Scaled New Customers While Keeping CaC Profitable
Our strategic approach on Meta and Google Ads allowed us to scale NCA profitably and we increased our CaC target through layering LTV data on top to allow scalability by focusing on longer-term profit.
Our strategic approach on Meta and Google Ads allowed us to scale NCA profitably and we increased our CaC target through layering LTV data on top to allow scalability by focusing on longer-term profit.
Before vs After
View Our Success Stories
We let our results do the talking.
We're proud of the brands we've worked with and results we've achieved across a number of different industries using our best practice strategies.
View Our Success Stories
We let our results do the talking.
We're proud of the brands we've worked with and results we've achieved across a number of different industries using our best practice strategies.
Ready to scale your brand?
If you want to achieve new growth levels profitably and work with a team who are relationship and results focused then click below to get in touch!
Ready to scale your brand?
If you want to achieve new growth levels profitably and work with a team who are relationship and results focused then click below to get in touch!
Ready to scale your brand?
If you want to achieve new growth levels profitably and work with a team who are relationship and results focused then click below to get in touch!
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