Growing Anderson & Garland’s valuation pipeline 56%, at a lower cost

Client: Anderson & GarlandAuctioneers
Scope: Meta adsLead generationCreative strategy

(→) Headline results

+56%

Valuation requests

-28%

Cost per valuation

+47%

Tracked conversions

(01)Background

An auction house that runs on valuation enquiries

Anderson & Garland is one of the North East’s leading auction houses. Nothing is sold through a checkout. Consignments start with an online valuation request, and the saleroom depends on a steady flow of registered bidders and buyers.

They appointed us in March 2025 to grow both, without paying more for each one.

(02)Challenge

More enquiries, at a lower cost per enquiry

A valuation is a considered decision in a niche market, so volume on its own was never the target. We needed more of the right enquiries at a falling cost per result, from a budget that was not going to grow.

(03)Approach

One channel run properly, rather than three run thinly

Channel by channel: what we changed, and what it moved.

(01)

Meta ads

Meta carried the pipeline. We rebuilt the campaign structure around valuation requests and registrations, then worked the audiences and delivery until cost per result came down as volume went up.

(02)

Creative strategy

Trust does the selling in this category. We tested angles built on expertise, discretion and how little effort a valuation actually takes, then put budget behind the concepts bringing in the cheapest good enquiries.

(03)

Google ads

We tested Google in parallel. It never matched Meta for valuation or registration volume, so we stopped splitting the budget and concentrated it where it worked.

(04)Results

What it did to the numbers.

Every figure comes from Anderson & Garland’s own account reporting, compared against the period before we took it over.

Anderson & Garland, indexed changeBaseline = 100

Valuation requests+56%

Before

After156

Cost per valuation-28%

Before

After72

Tracked conversions+47%

Before

After147

(01) Result

More enquiries, each one cheaper

Monthly valuation requests are up around 56%, and 85% comparing the latest full month with the first. Cost per valuation is down about 28%. Spend is roughly where it started, so the growth came out of efficiency rather than budget. Valuations and registrations together rose 47%.

(FIG. 01)Anderson & Garland

+85%
Valuation requests, latest month against the first: +61%
Valuation requests, like for like year on year: -15%
Cost per valuation, like for like year on year

Want results like these on your account?

Grow my enquiries or send us a message

(05)In their words

“Icatcha has transformed the way we approach digital, providing valuable insights, adapting budgets to support growth, & refining our overall content & advertising strategy. I trust them wholeheartedly. Once we agree a plan, I know they’ll execute, monitor, & report back with honesty.”