+74% In
Google Sales
+67% In
New Customers
+148% In
Meta Revenue
Meta Ads
Google Ads
Creative Strategy
Scaling The Herbtender
By 80% In 6 Months
Meta Ads
Google Ads
Creative Strategy
Scaling The Herbtender
By 80% In 6 Months
Meta Ads
Google Ads
Creative Strategy
Scaling The Herbtender
By 80% In 6 Months
Meta Ads
Google Ads
Creative Strategy
+148% In
Meta Revenue
+148% In
Meta Revenue
+74% In
Google Sales
+74% In
Google Sales
+67% In
New Customers
+67% In
New Customers
Testimonials
Testimonials
Testimonials
“We’ve been working with Icatcha for a few months now and are very pleased with the results. Paul has been fantastic to work with. He’s knowledgeable, responsive, and truly invested in helping us achieve the best possible outcomes."
Background
Background
Background
The Herbtender wanted a partner to
help make paid profitable & scalable
The Herbtender wanted a partner to
help make paid profitable & scalable
The Herbtender is a premium brand specializing in adaptogenic products designed to support wellness through a unique blend of herbs and botanicals.
Their products are crafted with high-quality ingredients to help promote balance, relaxation, and vitality.
They approached us with the goal of making paid media profitable through lowering their cost-per-acquisition and increasing Customer LTV.
The Herbtender is a premium brand specializing in adaptogenic products designed to support wellness through a unique blend of herbs and botanicals.
Their products are crafted with high-quality ingredients to help promote balance, relaxation, and vitality.
They approached us with the goal of making paid media profitable through lowering their cost-per-acquisition and increasing Customer LTV.
Challenge
Challenge
Challenge
To grow online DTC whilst
lowering CaC to a profitable level
To grow online DTC whilst
lowering CaC to a profitable level
We were tasked with scaling paid media spend whilst lowering CaC and aiming to increase both AOV & LTV.
The brand wanted to grow DTC following seeing growth in wholesale and online marketplaces like Amazon.
We were tasked with scaling paid media spend whilst lowering CaC and aiming to increase both AOV & LTV.
The brand wanted to grow DTC following seeing growth in wholesale and online marketplaces like Amazon.
Solution
Solution
Solution
We focused on finding winning creative and establishing targets using data
We focused on finding winning creative and establishing targets using data
Meta Ads
Consolidated the ad account and built the foundations for a full-funnel approach.
Formed a strong test & learn process and began testing new creative in sensibly structured testing campaigns.
Introduced sitelink extensions and info labels + removed unwanted automatic enhancements to increase ad engagement.
We implemented the use of Post ID's in the Meta Ad Account which allowed our ads to accumulate more post engagement than ever before. Further allowing us to scale spend without resetting ad learnings.
Google Ads
We focused on improving the quality of RSA copy and extensions by focusing on core USP's and reinforcing stronger call outs.
Tested bid strategies in brand (tROAS vs TiS) to understand how we could maximise impression share and ROI due to aggressive retailer competition.
Began utilising shopping and search promo's to advertise website offers and subscription + first order incentives.
Creative Strategy
We transformed the creative testing process. Putting together dozens of ad concepts based on their customers pain points and product solutions.
Winning concepts we found were scaled and tested iterations to find even more winning ad creatives allowing us to scale ad spend efficiently.
We worked with influencers to write UGC scripts to test by focusing on winning concepts and customer pain points.
Meta Ads
Consolidated the ad account and built the foundations for a full-funnel approach.
Formed a strong test & learn process and began testing new creative in sensibly structured testing campaigns.
Introduced sitelink extensions and info labels + removed unwanted automatic enhancements to increase ad engagement.
We implemented the use of Post ID's in the Meta Ad Account which allowed our ads to accumulate more post engagement than ever before. Further allowing us to scale spend without resetting ad learnings.
Google Ads
We focused on improving the quality of RSA copy and extensions by focusing on core USP's and reinforcing stronger call outs.
Tested bid strategies in brand (tROAS vs TiS) to understand how we could maximise impression share and ROI due to aggressive retailer competition.
Began utilising shopping and search promo's to advertise website offers and subscription + first order incentives.
Creative Strategy
We transformed the creative testing process. Putting together dozens of ad concepts based on their customers pain points and product solutions.
Winning concepts we found were scaled and tested iterations to find even more winning ad creatives allowing us to scale ad spend efficiently.
We worked with influencers to write UGC scripts to test by focusing on winning concepts and customer pain points.
Before vs After
Before vs After
Monthly DTC Growth Since Icatcha Took Over
Monthly DTC Growth Since Icatcha Took Over
We took over in September and following our onboarding roadmap execution we began scaling.
We took over in September and following our onboarding roadmap execution we began scaling.
We Scaled New Customers While Reducing CaC
We Scaled New Customers While Reducing CaC
We Scaled New Customers While Reducing CaC
Our Creative Testing approach on Meta and Google Ads strategy allowed us to scale NCA profitably.
Our Creative Testing approach on Meta and Google Ads strategy allowed us to scale NCA profitably.
View Our Success Stories
View Our Success Stories
We let our results do the talking.
We're proud of the brands we've worked with and results we've achieved across a number of different industries using our best practice strategies.
View Our Success Stories
View Our Success Stories
We let our results do the talking.
We're proud of the brands we've worked with and results we've achieved across a number of different industries using our best practice strategies.
Ready to scale your brand?
If you want to achieve new growth levels profitably and work with a team who are relationship and results focused then click below to get in touch!
Ready to scale your brand?
If you want to achieve new growth levels profitably and work with a team who are relationship and results focused then click below to get in touch!
Ready to scale your brand?
If you want to achieve new growth levels profitably and work with a team who are relationship and results focused then click below to get in touch!
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