Meta Ads
Google Ads
Creative Strategy
Scaling JD's Hot Honey
By 150% YoY
Scaling JD's Hot Honey
By 150% YoY
Meta Ads
Meta Ads
Google Ads
Google Ads
Creative Strategy
Creative Strategy
Creative Strategy
Meta Ads
Google Ads
Creative Strategy
Scaling JD's Hot Honey
By 150% YoY
Meta Ads
Google Ads
Creative Strategy
Creative Strategy
Creative Strategy
+154% In
Meta Revenue
+154% In
Meta Revenue
-30% In Customer
Acquisition Cost
-30% In CaC
+150% In
New Customers
+150% In
New Customers
Testimonials
Testimonials
-30% In CaC
+150% In
New Customers
-30% In CaC
"Icatcha delivered our best ever BFCM & revenue day only 2 months into working together. We’re delighted with the creative testing & reporting put in place.”
Background
Background
JD's wanted a partner to
help them scale profitably
JD's wanted a partner to
help them scale profitably
JDs Hot Honey is a premium hot honey brand that blends the perfect balance of sweetness and heat.
Crafted with high-quality ingredients, it enhances everything from pizza to cocktails.
They came to us looking to scale their revenue profitably while increasing brand awareness, ensuring their marketing efforts drive strong ROI and long-term customer loyalty.
JDs Hot Honey is a premium hot honey brand that blends the perfect balance of sweetness and heat.
Crafted with high-quality ingredients, it enhances everything from pizza to cocktails.
They came to us looking to scale their revenue profitably while increasing brand awareness, ensuring their marketing efforts drive strong ROI and long-term customer loyalty.
Challenge
Challenge
To grow online DTC whilst
preserving Net Profitability
To grow online DTC whilst
preserving Net Profitability
We were tasked with scaling paid media spend whilst maintaining CaC and aiming to increase both AOV & LTV.
The brand wanted to grow DTC whilst increasing their wholesale revenue simultaneously.
We were tasked with scaling paid media spend whilst maintaining CaC and aiming to increase both AOV & LTV.
The brand wanted to grow DTC whilst increasing their wholesale revenue simultaneously.
Solution
Solution
We focused on finding winning creative and demand capture
We focused on finding winning creative and demand capture
Meta Ads
We implemented the use of Post ID's in the Meta Ad Account which allowed our ads to accumulate more post engagement than ever before.
During BFCM we introduced lead geneation driving thousands of leads which resulted in hundreds of profitable customers during sale period allowing us to reach a different type of customer to previous years.
Google Ads
We focused on improving the quality of RSA copy and extensions by focusing on core USP's and reinforcing stronger call outs.
Tested bid strategies in brand (tROAS vs TiS) to understand how we could maximise impression share and ROI due to aggressive retailer competition.
Introduced generic search activity to the business and drove profitable in-market customers.
Split generic pmax vs brand shopping to have control and visiblity on the types of customers purchasing through shopping listings.
Creative Strategy
We transformed the creative testing process. Putting together dozens of ad concepts based on their customers pain points and product solutions.
Winning concepts we found we scaled and tested iterations to find even more winning ad creatives allowing us to scale ad spend efficiently.
We re-purposed TikTok affiliate content into Meta Ads for whitelisting and ASC+ UGC ads.
Meta Ads
We implemented the use of Post ID's in the Meta Ad Account which allowed our ads to accumulate more post engagement than ever before.
During BFCM we introduced lead geneation driving thousands of leads which resulted in hundreds of profitable customers during sale period allowing us to reach a different type of customer to previous years.
Google Ads
We focused on improving the quality of RSA copy and extensions by focusing on core USP's and reinforcing stronger call outs.
Tested bid strategies in brand (tROAS vs TiS) to understand how we could maximise impression share and ROI due to aggressive retailer competition.
Introduced generic search activity to the business and drove profitable in-market customers.
Split generic pmax vs brand shopping to have control and visiblity on the types of customers purchasing through shopping listings.
Creative Strategy
We transformed the creative testing process. Putting together dozens of ad concepts based on their customers pain points and product solutions.
Winning concepts we found we scaled and tested iterations to find even more winning ad creatives allowing us to scale ad spend efficiently.
We re-purposed TikTok affiliate content into Meta Ads for whitelisting and ASC+ UGC ads.
We're hitting record months since onboarding
We're hitting record months since onboarding
We took over in September and we've already achieved record breaking months and sold out stock on a number of occasions.
We took over in September and we've already achieved record breaking months and sold out
stock on a number of occasions.
We took over in September and we've already achieved record breaking months and sold out stock on a number of occasions.
We Scaled New Customers While Keeping CaC Profitable
We Scaled New Customers While Keeping CaC Profitable
We Scaled New Customers While Keeping CaC Profitable
Our strategic approach on Meta and Google Ads allowed us to scale NCA profitably and we increased our CaC target through layering LTV data on top to allow scalability by focusing on longer-term profit.
Our strategic approach on Meta and Google Ads allowed us to scale NCA profitably and we increased our CaC target through layering LTV data on top to allow scalability by focusing on longer-term profit.
Before vs After
Before vs After
View Our Success Stories
We let our results do the talking.
We're proud of the brands we've worked with and results we've achieved across a number of different industries using our best practice strategies.
View Our Success Stories
View Our Success Stories
We let our results do the talking.
We're proud of the brands we've worked with and results we've achieved across a number of different industries using our best practice strategies.
Ready to scale your brand?
If you want to achieve new growth levels profitably and work with a team who are relationship and results focused then click below to get in touch!
Ready to scale your brand?
If you want to achieve new growth levels profitably and work with a team who are relationship and results focused then click below to get in touch!
Ready to scale your brand?
If you want to achieve new growth levels profitably and work with a team who are relationship and results focused then click below to get in touch!
JD's Hot Honey
Read Case Study